On the good side there was an injection of sexiness and showmanship into an otherwise traditional arena. His detractors, however, admonished him for using cycling as his own quick-win marketing fiefdom – with no regard for further sullying cycling’s name.
Most fans have stopped to dream of angels on wheels a long time ago. We have become hardened to the professionals who treat our sport with disingenuous disdain.
We understand Rock Racing's logo of a macabre skull with Gabriel’s wings. It is reflective of our sport today.
What I do have a problem with is Michael Ball's marketing men’s tagline – “Here to stay”. It reminds me of the Titanic’s claim to be unsinkable.
How many souls perished in that disaster?
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